Case Study

Jones Snowboards

Jones Snowboards, founded by legendary big mountain rider Jeremy Jones, has crafted the ultimate quiver of performance freeride boards and backcountry packs that reflect not only his passion for the sport, but also his demand for performance, durability and sustainability.

The Challenge

In November 2012, snowboarding legend Jeremy Jones came to Groundswell PR with one goal in mind: Take Jones Snowboards to the next level and expand the brands’ presence to new demographics outside of the core snowboard industry.

The Results

Using authentic adventure, brand and technology story telling, Groundswell PR has secured placements and reviews in:, The Wall Street Journal, Esquire, New York Times, Details, Men’s Journal, Popular Mechanics and Outside Magazine.

Media and Influencer Outreach

Everyday, Groundswell PR focuses on contacting cutting edge journalists and digital influencers on behalf of our clients to secure product placements and spark brand stories aimed at amping your sales and establishing your company as the industry leader. Groundswell PR creates communications strategies to match your marketing and integrated media goals.

Groundswell has generated over 200 million non-endemic media impressions over the last 3 years.

Tradeshow Representation

Trade Shows are the stomping grounds of your industry peers and seasonal launch pad to retail buyers. Groundswell PR works year-round to guarantee your trade shows are a huge success. That means making sure your products and stories are featured in pre, on- floor and post show media outlets. We host top attending media on explorations through client booths to discover new products and stories for the upcoming season.