The competitive difference

We live the lifestyle our brands represent

Our job is to plan ahead and hustle to secure stories and placements in markets that matter most to our clients. To achieve this, we obsess over your analytics to uncover what’s driving sales and traffic to your website and retailers. We walk the talk. Our digital influencer network and media relationships are built on trust and experience. We bike, run, paddle, hike, camp, practice yoga, ski, snowboard and surf with the top social influencers and editors of Gearpatrol, Backpacker, PopSugar, Self, Gearjunkie, Bike, Men’s Journal, Fast Company and Wired, and we drop by the Santa Fe digs of Outside Magazine for lunch and new product presentations. And that’s on a slow week!

  • Dax Kelm - Principal

    Homebase: Charleston | With nothing but a dream and a little spare cash just out of college, Dax took a chance with an action sports marketing and sales internship at Teton Gravity Research in Jackson, Wyoming…eventually leading him to gigs in public relations with a few of the top firms in the active lifestyle marketplace.

    Contact: [email protected]

  • Caroline Kelm - Principal

    Homebase: Charleston | Although she’s a native South Carolina surfer at heart, Caroline migrated to Jackson Hole, Wyoming after college to snowboard the steeps of Teton Village. When she’s not hunting down new contacts at Real Simple or Outside magazine, she can be found spending time with her family, filling her fresh air quota in the great outdoors.

    Contact: [email protected]

  • Christie Moye - PR Account Director / Director of Development

    Homebase: Charleston | From a dual-coast upbringing between Southern California and the Florida Keys, Christie chased her wanderlust and passion for outdoor adventure into a destination PR career that took her from agave plantations in Mazatlán to white sand beaches on the Gulf before landing in Charleston. She’s ever eager for the next island hop, canyon trek or passport stamp.

    Contact: [email protected]

  • Andrew Piasecki - PR Account Manager

    Homebase: Denver, CO | A Midwest native, Andrew has been calling Denver home for the past year, after stints in Spain and Florida. He plans to make his move back down to the Lowcountry to enjoy the ocean and everything it has to offer. After 6 years working all over the country for a number of brands in the outdoor and lifestyle industries Andrew decided to find his home at Groundswell. A passionate trail runner, snowboarder, mountain biker and aspiring surfer Andrew brings his passion for the outdoors to his professional work every day. When he’s not at his computer working with his clients, you can find him outside on a trail or in the water enjoying the outdoors.

    Contact: [email protected]

  • Kate Schmieding - Director of PR and Culture

    Homebase: Charleston | Kate’s love for the water began with her childhood in Puerto Rico where the call of the ocean first took hold. She is an avid traveler and loves to explore, especially new surf breaks, and sailing spots. With more than 14 years’ experience in media and PR, Kate knows how to showcase her client’s values and substance to a wide audience. Outside the office you can find her heading up Charleston Surfrider, hanging with her pup or enjoying good music with friends.

    Contact: [email protected]

  • Logan Waddell - Social Media Account Director

    Homebase: Charleston | Growing up in the mountains of East Tennessee bolstered Logan’s love for fly fishing, bouldering, and backpacking. Soon after graduating from Mississippi State University, he headed for the Lowcountry to chase a career in the outdoor industry. You can frequently find him hunting Redfish with his fly rod, or sitting at the beach with a book in his hands.

    Contact: [email protected]

  • Tori Nardone - Social Media Account Director

    Homebase: Charleston | A West Virginia native, Tori moved to Charleston to attend the College of Charleston where she studied Communications, International Studies, and Dance – she’s been here ever since. Her love for writing and community building led her to a career in social media, where to date she’s worked with over 15 brands to help build their online presence and strategy. Her favorite outdoor activities include outdoor fitness, hiking, and kayaking. In her spare time, you can find her practicing or teaching yoga around town, with her nose in a book, traveling, or spending time with her fur children and husband.

    Contact: [email protected]

  • Lauren Mayer - Senior PR Account Manager

    Homebase: Charleston | Raised in the Northeast, Lauren is no stranger to having an abundance of seasonal outdoor activities right in her backyard. Eager for a taste of the city, she spent more than eight years at ad shops in Philadelphia and Pittsburgh where she developed and executed public relations campaigns with a variety of clients. As a runner in college, she’s passionate about living an active and healthy lifestyle so she packed up her city life for a coastal vibe. You can find her soaking up the sun at the beach, taking her dog Poppy for long walks or trying a new restaurant in Charleston.

    Contact: [email protected]

  • Eric Felton - PR Account Manager

    Homebase: Charleston, SC | A West Virginia native, Eric made his way to the Lowcountry following a magical season ski bumming on the north shore of Lake Tahoe.  Eric is stoked on any activity that gets him moving outdoors and is excited to pursue a career sharing that passion with others. When not daydreaming of colder temperatures and fresh snow, Eric is usually out exploring the local water by paddleboard or chasing down sunsets on his bike.

  • Stella - Director of Leisure

    Homebase: Charleston | Stella aka “Funpatrol” is our 9-year-old director of HR. For bribing purposes, she only accepts treats…two at a time minimum.